When an author is invited to participate in a book signing, then it’s one of the most thrilling moments for them. This is often the stamp of approval many writers need, especially with their first book.

Most bookstores see a book signing as a means of increasing foot traffic and promoting a sense of connectedness with the writing community. Most bookstores agree to the idea of providing space, time, as well as promotion for a book signing.

From the perspective of a writer, this promotion should be like a gold mine. Bookstore owners will often post notices announcing the book signing; many will also provide announcements in regional newspapers that are designed to promote the book signing.

Bring comfortable shoes and your favorite pen. You can then enjoy your moment in the sun.

However, there are a few things that you should not expect from a book signing unless you are a well-established author.

It’s likely there’s no waiting line.
Don’t expect a significant amount of books to be sold.
No writer’s cramp.

In fact, the result of a book signing will most likely be a few friends, family, and an assortment of curious others who have come so that you can personally sign their purchased copy of the book.

So, if that’s all there is to it, why do it?

You should consider yourself a ‘word farmer’ because primarily, you are a writer. This would mean that with a book signing, you must be willing to wait and see the seed sprout and it can be a wonderful time to visit with the general public about your book, its subject matter, and why you chose to write the book.

Because of positive contacts with those who do not purchase your book, there are many cases where these patrons will return to purchase the book at a later date.

A book signing isn’t about ‘hawking your wares’ it is about good will and being an ambassador for the craft of writing.

If you have been invited to participate in a book signing do so with good grace and with an eye toward the long-term goals you have in writing. One small step toward your ultimate destination is a book signing and though you should enjoy this step, make sure you won’t make too much fuss over it.

In every writer, there is some form of ego but a book signing isn’t a good place to don a prima donna persona. Remember the people who come to see you want to leave with something positive to consider – not an author to avoid.

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